Returnees were not welcomed back. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

>Two shows premiered last night, both on The CW.  Vampire Diaries returned to a 1.4 Adult 18-49 rating, while Secret Circle debuted at almost the same level (1.3 rating).  Last year Vampire Diaries debuted with a 1.6 rating, and we’ll need to wait until next week to see if the Vampire Diaries can defend its […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  NETWORK UPDATE:  HOLLYWOOD GAME NIGHT fell 0.1 in final numbers, as did the rerun of NCIS: NEW ORLEANS. CABLE HIGHLIGHTS:  Discovery’s DEADLIEST CATCH ruled Tuesday cable, up 0.14 to 1.00, and with its lead-in DEADLIEST CATCH: THE BAIT at 0.49.  THE HAVES AND HAVE NOTS (OWN) rose 0.08 to 0.89.  On Spike, INK MASTER and […]

  NBC wishes Dallas could play on Sunday night every week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Viewers continued to check out early on the season last night. ABC:  The season finale of DANCING WITH THE STARS was up a big 0.8 from last week to 2.6–but that was also down a big 0.7 from last season’s finale, for the lowest rated finish in the show’s history.  The night started with […]

  AFTERNOON UPDATE:  An assortment of small adjustments.  On ABC, the MARVEL: ASSEMBLING THE UNIVERSE special and THE GOLDBERGS both gained 0.1, while on NBC, THE VOICE (which usually runs until 9:01PM) was up 0.1 while ABOUT A BOY lost the corresponding 0.1.  Both PERSON OF INTEREST and SUPERNATURAL ticked up 0.1. TUESDAY CABLE:  THE […]

Wednesday preliminary broadcast ratings: