NETWORK FINALS:  Once again, local NFL PRESEASON games shook up the preliminary ratings.  Since the night was mostly reruns, there’s no need for detailed analysis.  Here’s the summary:  there were 0.2 drops for BH90210, MASTERS OF ILLUSION and AMERICAN NINJA WARRIOR, and 0.1 drops for AMERICAN HOUSEWIFE, FRESH OFF THE BOAT, […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 1.2, and FOX’s game held at 0.9.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  COLLEGE FOOTBALL was the story on Saturday cable, too, with ESPN’s games occupying 4 of the Top 7 slots at 1.12/0.67/0.55/0.38, Fox […]

  NETWORK UPDATE:  There were no changes from this morning’s numbers in today’s final ratings. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): As is usual for Mondays, cable bragging rights belonged to USA and VH1.  The former’s WWE was at 1.46-1.32 over its 3 […]

  So far, Wednesdays are working out just about the way ABC had hoped. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Wednesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  No bumps for the night’s exits. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  With a rerun of SHARK TANK on tap, it was an even quieter Friday than usual. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  A slower decline for the SUPER BOWL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  The […]

  Depending on the network, comparisons are to episodes which did or didn’t compete with last week’s giant College Football Championship Game, making some look better than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 […]