The news isn’t getting better for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The WINTER OLYMPICS stayed subdued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

Past Winter Olympic Same Night (Second Saturday) P18-49 live+same day ratings: 2014 Sochi 4.4, 2010 Vancouver 7.4, 2006 Turin 6.3, 2002 Salt Lake City 8.8 Last night’s NBC Olympic fast nationals should rise about +1% in the official nationals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics […]

  Another low night for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

        NETWORK FINALS:  Once again, there was no adjustment for WINTER OLYMPICS ratings.  Elsewhere, the 9PM rerun of THE BIG BANG THEORY gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NBC Sports Net’s share of WINTER OLYMPICS coverage topped Thursday cable, […]

  The WINTER OLYMPICS didn’t have Valentine’s Day as an excuse last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  As with Tuesday night, there was no adjustment for the WINTER OLYMPICS from morning prelims.  Elsewhere, the rerun of AMERICAN HOUSEWIFE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Wednesday cable at 0.66/0.50.  NBC […]

  Valentine’s Day was slow even for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]