NBC:  See Mitch Metcalf’s Skedball post for detailed analysis of the Sochi WINTER OLYMPICS ratings.  Last night’s preliminary 4.5 slumped badly, down 1.4 from Thursday and below all 3 of the previous Winter Games on the parallel night.  NBC will hope this drop was solely due to Valentine’s Day.  Despite the over 2 point […]

      NETWORK FINALS:  There were no adjustments from the Saturday preliminary ratings.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN had 3 COLLEGE BASKETBALL games in the Saturday cable Top 10, led by UCLA vs. Arizona at 0.65.  (Note that HBO, as is its practice, […]

  A step back for DEPUTY. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Not the kind of history the major networks like to set. CW:  Last night may have been the first time a CW series beat not one, but two of the big networks, as THE VAMPIRE DIARIES climbed an impressive 0.3 to 1.3 and NBC and ABC fell.  At 9PM, BEAUTY AND THE BEAST was also […]

        NETWORK FINALS:  KEVIN CAN WAIT gained 0.1 in final numbers.  (MAN WITH A PLAN’s premiere stayed as-is, even to the next digit, as its final was 1.60.)  Things are starting to get ugly at TIMELESS, where an adjustment lowered the rating by 0.1 to a new low 1.3, barely ahead of […]

  The first night of 2014 was the last of the network holiday blahs. CBS:  The Eye’s reruns scored better than anyone else’s, sparked by 1.3 for CRIMINAL MINDS. ABC:  CBS took the night, but MODERN FAMILY was the evening’s highest rated rerun at 1.5. NBC:  SVU was on top with 1.0. FOX:  For the […]

> Ah, if only NBC didn’t have to program against those darn competitors all the time… NBC:  With repeats on every other network, the Peacock was able to garner a narrow win under its tree, even though its own ratings weren’t exactly tinsel and glitter:  1.8 for the continuing run of WHO’S STILL STANDING? (which […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 1.1.  In addition, the 2 hours of DATELINE dropped to 0.4/0.5 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s UFC PRELIMS tied for the lead on Saturday cable with 0.63, and the network’s  COLLEGE […]