NBC held on to win another Tuesday last night, with a soft 2.1 Adult 18-49 rating from 8-11 pm (down from a 2.3 last week and the fairly routine 2.2-2.3 before the Olympics started).  America’s Got Talent remains the highest-rated show on the night, but it drifted down to a 2.5 from 8-10 pm last night […]

It’s going to be a long fall for CBS on Monday nights.  Last night’s slate of season premieres on CBS average a 2.7 Adult 18-49 rating in the fast nationals, far below the 3.6 nightly rating we forecast back in May for the entire fall run of original episodes on CBS Monday.  That 3.6 forecast […]

On a night when a pulse-pounding hour of HOMELAND conclusively answered the question “Can this season be as good as the first?” (the answer is Yes), the broadcast networks continued their fall in more ways than one. ABC:  666 PARK AVENUE now has to be considered officially in trouble, with a 1.7 that’s well below […]

  A throwaway night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  A new […]

The fourth Thursday of the season offered a big opportunity for ABC, CBS and NBC, as FOX had to pre-empt The X Factor for a postseason MLB game that no one cares about.  A lot of displaced X Factor viewers decided not to sample the other network fare and scattered to cable.  No broadcast network could claim  an […]

Saturday night’s grudge match between NCAA college football on ABC (Notre Dame at Oklahoma) ended up with a 2.9 rating with Adults 18-49, actually beating Game 3 of the World Series on FOX (San Francisco at Detroit) at a 2.8 rating. Among all viewers (aged 2 or over), older-skewing baseball had the edge, however.  Game […]

Welcome to the first edition of ShowbuzzDaily’s SKEDBALL, a weekly look at the weekend afternoon sports daypart on television.  This past Saturday was filled with college football games, as is typical in the fall, and one game truly broke out of the pack: Texas A&M’s stunning upset of formerly #1 Alabama.  CBS Sports’ coverage of […]

  A soft return for THE GREAT AMERICAN BAKING SHOW. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]