The climax of the NHL season took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Some crossovers work better than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Small increases and drops. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

        NETWORK FINALS:  As expected, ABC’s numbers dropped after NFL adjustment, THE GREAT CHRISTMAS LIGHT FIGHT by 0.1 and 2017 IN MEMORIAM by 0.2.  Elsewhere, POPSTAR’S BEST OF 2017 lost 0.1, making for a dismal 0.1/0.1 night at CW.         Broadcast Official Nationals Program Ratings Chart     CABLE […]

  A good night for NBC and FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> In these heady moments after the NY Giants’ triumphant victory over the New England Patriots (I’d say “Sorry, New England fans,” but I wouldn’t mean it), let’s take a moment to look at the other major event of the evening:  the ads for upcoming movies.  (Mitch Metcalf will offer a separate take on NBC’s […]

  STAR isn’t EMPIRE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   […]

  NETWORK UPDATE:  The only change from this morning’s numbers was a 0.1 increase for the rerun Michael Buble holiday special on NBC. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): MOONSHINERS (Discovery) led the way for a depleted set of original shows on […]