Not even the NBA Finals could hold its own this low-watched summer. ABC:  Thanks to the NBA FINALS GAME 1, ABC was up 267% for the night versus the same Thursday last year, but that’s apples and oranges.  A more meaningful comparison is Thursday, June 14, 2012, which also featured an NBA Finals game.  Last […]

  THE WHISPERS managed to make itself heard. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  NOTE:  Due to last week’s Presidential Address, comparisons are to the most recent original episodes. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  The biggest surprise from CW wasn’t any one of its pilot orders–it was the decision to renew THE CARRIE DIARIES, a show that showed little ratings promise in its first season.  Apparently the explanation is that the series does very well on Hulu, and rates strongly with the younger segment of CW’s female demo.  […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 5 and Sunday March 6, 2016. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for sports ratings from the same calendar weekend last year. NBA Saturday 1.42 rating ABC 8:30 […]

  NETWORK UPDATE:  NBC’s NFL WILD CARD GAME adjusted up in final numbers to 8.8. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’s first-ever NFL WILD CARD GAME on Saturday afternoon swamped the rest of cable at 6.95, and the network also had […]

> SUNDAYS this Fall officially start September 25, although the real ratings action on Sunday Nights, Sunday Night Football on NBC, has already kicked off to monster ratings.  The entire CBS schedule premieres in September 25, as well as the 8-10 animated comedy block on FOX and the female soaps from 9-11 on ABC.  The rest […]

        NETWORK FINALS:  The adjusted CBS line-up rated as follows compared to last week’s finals:  60 MINUTES up 0.04 to 1.1, BIG BROTHER steady at 1.6, a rerun NCIS: LA at 0.5, and a new episode of ELEMENTARY at 0.4.  Elsewhere, the TEEN CHOICE awards gained 0.1 in final numbers.     […]