> It turns out that while Americans are football crazy, they’re not crazy. FOX:  The first-ever PAC-12 CHAMPIONSHIP GAME, in which UCLA was never close to nationally-ranked Oregon, could only manage a dismal 1.4 rating in 18-49s (although given the West Coast focus of the game, that could come up in final national ratings).  On […]

  NETWORK UPDATE:   Both the new KNOCK KNOCK LIVE and the SO YOU THINK YOU CAN DANCE clip show went up 0.1 in final numbers.  In addition, the FRESH OFF THE BOAT rerun gained 0.1, but the reruns of THE FLASH and IZOMBIE lost 0.1 each. CABLE HIGHLIGHTS:  Discovery’s THE DEADLIEST CATCH had the Tuesday cable […]

> Not all shows premiere like Smash. ABC:  In recent years, viewers have flocked to horror series from True Blood to The Walking Dead to The Vampire Diaries, and at the multiplex, “found footage” thrillers like Paranormal Activity, The Devil Inside and Chronicle sell tickets like crazy, so… So this is why the entertainment business […]

  A dull night, even by summer standards. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

ABC dominated New Year’s Eve, as usual.  In prime time, ABC averaged a 3.1 rating with adults 18-49 in the fast nationals.  The evening started with a tribute to Dick Clark (a 2.6 rating from 8-10 pm) and built to a 4.1 rating from 10-11 pm for Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest. […]

  BROADCAST FINALS ABC:  Holiday reruns at 0.40/0.39/0.38/0.45/0.31. CBS:  More holiday reruns at 0.27/0.28/0.24. NBC:  The yearly run of IT’S A WONDERFUL LIFE was at 0.61, down 0.15 from 2020 but enough to win the night. FOX:  The only original show on broadcast TV was WWE SMACKDOWN, down 0.04 to 0.48. CW:  A rerun at […]

> X marked the spot for network television last night. FOX:  With very little in the way of competition, X FACTOR easily won the night for FOX.  But the rating for the first part of its season finale was one of its lowest (Thanksgiving Eve excluded), which makes it less of a disappointment than Terra […]

>Last night, Grimm had its third outing and scored a preliminary 1.5 Adult 18-49 rating.  It dropped the same amount (down three tenths of a rating point) in week three as it did in week two, not a good sign at all.  Grimm’s three-week track: 2.1, 1.8, 1.5 rating.  Still, the night’s 8-11 pm 1.3 […]