The title BETTER LATE THAN NEVER may also have applied to its late-August launch. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

Here is the final Summer Olympic ratings track for Rio 2016, with the official ratings for all 17 nights.  In terms of millions of viewers 2+, Rio finished above Sydney 2000, just above Athens 2004, but below Beijing 2008 and London 2012.  In terms of adult 18-49 rating (what an advertiser cares about), Rio was well below […]

      NETWORK FINALS:  The only change in final numbers was a 0.1 bump for AMERICAN NINJA WARRIORS.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast moved to the top of Monday cable at 1.29/1.27/1.18, compared to last week’s 1.08/1.01/0.94. VH1 was directly behind, with […]

  Back to post-Olympics reality. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

Here are the weekend sports ratings for Saturday and Sunday August 20-21, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, August 22-23, […]

      NETWORK FINALS:  On NBC, the RIO GOLD recap special gained 0.2 in final numbers, and the OLYMPICS CLOSING CEREMONY was up 0.1.  Elsewhere, CELEBRITY FAMILY FEUD, BIG BROTHER and the FAMILY GUY rerun gained 0.1, but the MADAM SECRETARY rerun lost the same.           Broadcast Official Nationals Program […]

        NETWORK FINALS:  OLYMPICS coverage gained 0.3 in final numbers to 3.8.  Elsewhere, NFL Preseason games made for lots of changes.  On ABC, the LAST MAN STANDING, DR KEN and 20/20 reruns were all down 0.2, and BOSTON EMS fell 0.3.  On CBS, the final burned-off RUSH HOUR episode dropped 0.2, and […]

        NETWORK FINALS:  OLYMPICS coverage jumped 0.8 to 5.5 in finals, but the special post-games SUPERSTORE fell 0.3 to 3.0, and by its final 15 minutes, it was down to 2.6.  That’s still a good number for SUPERSTORE, but it’s unlikely to get near that in its regular timeslot. Elsewhere, as expected, […]