Night 9 of the OLYMPICS is typically steady (aside from a big bump in Beijing), and that was true this year as well. (NOTE: Local preseason NFL preemptions may shift ratings when final numbers are released on Tuesday.) DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics […]
OLYMPICS ratings were due to drop last night, and they did–steeply. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]
NETWORK FINALS: OLYMPICS coverage gained 0.2 in final numbers. Elsewhere, as expected there were plenty of adjustments due to local NFL preemptions. On ABC, both BATTLEBOTS and $100,000 PYRAMID fell 0.2, and MATCH GAME was down 0.1. On CBS, BIG BROTHER lost 0.1, and the reruns of THE BIG BANG THEORY, LIFE […]
Sports dominated the night, not just because of the OLYMPICS, but because the NFL preseason began, leading to many local preemptions that may shift numbers this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]
NETWORK FINALS: OLYMPICS coverage gained 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart CABLE HIGHLIGHTS: RIO SUMMER OLYMPICS coverage was at the top of Wednesday cable as well, with NBC Sports Net’s primetime telecast at 0.68, CNBC at 0.25, USA […]
Night 6 of the Summer OLYMPICS is typically down, but this year’s drop was more steep than most. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]
NETWORK FINALS: OLYMPICS coverage increased by 0.1 to 10.0 in final numbers. In addition, MADTV lost 0.1. Broadcast Official Nationals Program Ratings Chart CABLE HIGHLIGHTS: OWN and USA switched slots from last Tuesday’s cable ratings, with OWN’s THE HAVES AND HAVE NOTS on top, down […]
The OLYMPICS had a marquee night, but remained at a low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]