Fittingly, the OLYMPICS ended low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and Olympics comparisons follow […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games: ###

  The OLYMPICS hit a new low–and probably haven’t struck bottom yet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

      NETWORK FINALS:  OLYMPICS coverage had a healthy 0.4 adjustment in final numbers to 6.1.  As expected, the removal of NFL preseason preemptions made for much change elsewhere:  on ABC, BATTLEBOTS, THE $100,000 PYRAMID and MATCH GAME all fell 0.2; on CBS, the rerun BIG BANG THEORY fell 0.3, the LIFE IN PIECES […]

  Night 14 of the OLYMPICS dipped again, although not as badly as parallel nights in other Summer Games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

        NETWORK FINALS:  OLYMPICS coverage stayed steady with the preliminary 5.8, and there were no other adjustments in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Bravo took Wednesday cable with 0.61 for REAL HOUSEWIVES OF NYC at 0.61, although that lead-in didn’t do […]

  A steep Night 12 drop brought the OLYMPICS to a new low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  OLYMPICS coverage adjusted up 0.1 to 6.9 in final numbers.  In addition, the MADTV rerun lost 0.1.   CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, up 0.01 from last week to 0.82. OWN’s THE HAVES AND HAVE NOTS slipped 0.06 to 0.79.  On Freeform, PRETTY LITTLE LIARS lost […]