NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.3/1.1/1.9 from the initial 1.7/1.5/1.6.  Elsewhere, SLEEPY HOLLOW gained a much-needed 0.1 in final numbers, while the rerun VAMPIRE DIARIES lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s NCAA TOURNAMENT Sweet 16 coverage took […]

        NETWORK FINALS:  THE MASKED SINGER gained 0.1 in final numbers.  Following up on a note from our morning post, during the course of its 2 hours THE GRINCH MUSICAL dropped in the 18-49 demo from 0.79 in the 1st 15 minutes to 0.50 in the last.         Broadcast […]

  A special episode of THE BACHELOR changed the night’s dynamics a bit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  NETWORK UPDATE:  THURSDAY  NIGHT FOOTBALL adjusted up to 5.0, a big number until you compare it to last week’s final 6.9.  Elsewhere, both GREY’S ANATOMY and HOW TO GET AWAY WITH MURDER gained 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The MLB PLAYOFFS had a good run for […]

Here are the full week sports ratings for Monday March 22 through Sunday March 28, 2021.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison we are setting aside this […]

> After last night’s admirably tense episode of BREAKING BAD, we can now say with certainty that the show has 25 left to go:  9 for this season, and then 16 more.  AMC and Sony have closed a deal for what is expected to be the series’ final 16 episode order, ending the (always unlikely) […]

  Afternoon football gave a jolt to FOX primetime. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  BROADCAST FINALS ABC:  FATAL FLAW premiered at 0.31, followed by a 20/20 rerun at 0.33. CBS:  SECRET CELEBRITY RENOVATION premiered at 0.25, followed by reruns at 0.16/0.20. NB:  A rerun AMERICAN NINA WARRIOR was st 0.22, followed by DATELINE at 0.28. FOX:  WWE SMACKDOWN fell a tenth to 0.52. CW:  Reruns at 0.07/0.04/0.04. TELEMUNDO:  […]