A worrisome Week 2 drop for CLARICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for WWE SMACKDOWN, THE BLACKLIST and 20/20.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE BASKETBALL was at 0.39/0.29/0.27/0.15, and Big Ten Network had a Top 10 game at 0.23.  Discovery’s GOLD RUSH […]

  BROADCAST FINALS ABC:  Reruns at 0.36/0.29/0.29/0.30/0.30. CBS:  BIG BROTHER gained 0.06 to 0.85, and THE CHALLENGE was steady at 0.42.  A SWAT rerun was at 0.20. NBC:  AMERICA’S GOT TALENT rose 0.07 to 0.61, and PASSWORD was down 0.05 to 0.41.  A CHICAGO PD rerun was at 0.23. FOX:  MASTERCHEF ticked up to 0.46. […]

      NETWORK FINALS:  BATTLEBOTS gained 0.1 in final numbers, while the BEAUTY & THE BEAST rerun lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cartoon Network’s STEVEN UNIVERSE topped all of cable on Thursday at 0.56 despite a 7PM airtime, with 6PM show TEEN TITANS […]

        NETWORK FINALS:  Now that we have final ratings for CBS, let’s take a look at how the line-up fared.  THE BIG BANG THEORY, at 2.7, was down 0.7 from its Thursday premiere last fall, a 20% drop.  YOUNG SHELDON held its lead-in well at 2.2, which was higher than the 1.9 […]

  NETWORK UPDATE:  EXTREME WEIGHT LOSS gained 0.1 of poundage in final numbers.  However, both the CW reruns dropped by 0.1. TUESDAY CABLE:  Germany’s demolition of Brazil in the World Cup semifinals (ESPN) was the day’s easy winner at 1.9, as detailed in today’s WORLD CUP SKEDBALL post.  FINDING CARTER (MTV) debuted fairly well with […]

  AMERICAN IDOL continued to fade, this time without Sunday’s excuse. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

The AUDIENCE MAP series continues with a look at the detailed demographics for broadcast network situation comedies.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are ranked by network and by overall audience size.  The number of regularly scheduled telecasts is noted […]