October 14, 2011

The Sked: PROMO WATCH — Update through Thursday October 13

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Written by: Mitch Salem
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>ABC’s Sunday dramas were the priority in last night’s Private Practice, although Pan Am remains in the middle of the pack of the ranking, looking at the entire week.  This would have to be considered a “maintenance” level of promotion for the Jet Age drama rather than a real push.  Once Upon a Time also received some time last night and is starting to work its way up the chart.

CBS scattered its time last night between nine different programs, without any discernible focus.

NBC started to ramp up promo time for next week’s Up All Night, a flashback episode to the birth of the baby.  Up All Night is #2 on the chart and could move to #1 on Sunday during Sunday Night Football.  Grimm is moving up the chart (to #4) and will probably move up to #3 in the coming days.   

In last night’s X Factor, FOX hit seven different programs in its promos, a much higher number than usual.  (It normally hammers a few programs with greater frequency of spots.)  The network probably felt it has a lot of catching up to do with the lost promo time in the baseball coverage. 

(# of promo-seconds)
Dates sampled: October 9-13, 2011

  Last Man Standing  125

  Revenge            105
  Man Up!            95
  Wed Comedy Lineup  75
  Dancing…Stars    70

  Once Upon a Time   70
  Happy Endings      65
  Pan Am             60
  Body of Proof      30
  Castle             30

  Suburgatory        30
  Modern Family      25
  Grey’s Anatomy     15

  Desperate Hswvs    15
  20/20              15
  The Chew           05
  Charlie’s Angels   00
  Person of Interest 150

  Unforgettable      100
  CSI                65
  Big Bang Theory    60
  A Gifted Man       60
  NCIS: LA           55
  Survivor           50
  The Mentalist      50
  Blue Bloods        50
  Good Wife          50
  Mike & Molly       40
  Criminal Minds     40

  CSI: Miami         40
  Amazing Race       40
  NCIS               35
  Two Half Men       35
  CSI: New York      30
  The Talk           20
  Late Show          15
  Rules Engagement   10

  Hawaii Five-O      10

  NFL on CBS         10
  Prime Suspect      130
  Up All Night       110
  Whitney            90
  Grimm              70
  L&O: SVU           60

  The Office         50
  Parenthood         45

  Sing-Off           30
  Biggest Loser      30
  Rock Center        30

  Leno/Fallon        25
  Community          20
  Chuck              15
  Harry’s Law        15
  Sunday Night FB    10
  MLB Postseason     150

  Bones              130
  The X Factor       100

  Terra Nova         90
  House              80

  Allen Gregory      45
  Fringe             40
  Kitchen Nightmares 40

  Family Guy         30
  NFL on FOX         10
Programs Sampled
Thu Oct 13 2011: Private Practice, Person of Interest, Parks & Recreation, The Office, 8-9 pm portion of The X Factor

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."