Viewers still care about THE MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

      NETWORK FINALS:  Final numbers were a mixed bag for ABC, as AMERICAN HOUSEWIFE gained 0.1, but both REAL O’NEALS and AGENTS OF SHIELD dropped the same, putting the latter at 0.7, which is the same level where the shows in that slot the past few seasons were getting canceled.  On NBC, THE […]

        NETWORK FINALS:  As expected, the NBC line-up moved downward after adjustment for the THURSDAY NIGHT FOOTBALL local simulcasts:  SUPERSTORE by 0.1 to 1.1, THE GOOD PLACE by 0.2 to 1.2, CHICAGO MED by 0.3 to 1.3, and THE BLACKLIST by 0.2 to 1.1. In addition, THE BIG BANG THEORY and HOW […]

        NETWORK FINALS:  There were no changes from the morning’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Bravo’s SOUTHERN CHARM again led Thursday cable, up a tick to 0.59, with the series finale of GIRLFRIENDS’ GUIDE TO DIVORCE down 0.03 to 0.15.  FX’s […]

  NETWORK UPDATE:  AMERICAN NINJA WARRIOR gained 0.1 in final numbers and the finale of THE ISLAND lost the same.  In addition, WHOSE LINE IS IT ANYWAY fell 0.1. CABLE HIGHLIGHTS:  Not even Shark Week could keep VH1’s LOVE & HIP-HOP from the top of Monday cable, up 0.02 to 1.58, with its AFTERPARTY up 0.08 to 1.15, […]

  BROADCAST FINALS ABC:  The broadcast slice of the NFL DRAFT was at 0.95, up 0.09 from last year’s edition. CBS:  Returning from a rerun week, YOUNG SHELDON gained 0.05 to 0.52, GHOSTS edged up 0.02 to 0.49, and SO HELP ME TODD was up 0.02 to 0.36.  A LAST LAST LATE LATE SHOW special […]

  The night’s new arrivals didn’t stir viewers the way a veteran did. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  Notwithstanding the football preemption, ABC’s DANCING WITH THE STARS and the VOMO special held this morning’s early numbers.  However on CW, the new and rerun WHOSE LINE IS IT ANYWAY as well as PENN & TELLER: FOOL US all lost 0.1.         Broadcast Official Nationals Program […]