The holiday weekend blew a hole in most network programming. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  THIS IS US returned and took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  Both hours of DATELINE lost 0.1 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s coverage of the HEISMAN TROPHY CEREMONY led Saturday cable at 0.88, with lead-out TOP RANK BOXING at 0.63, and the day’s earlier COLLEGE FOOTBALL game […]

  The news isn’t getting better for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  The WINTER OLYMPICS adjusted up by 0.3.  Elsewhere, PREMIER BOXING and the 8PM MACGYVER rerun lost 0.1 in final numbers, but the 9PM NCIS: NEW ORLEANS rerun gained the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA ALL-STAR weekend coverage […]

Presidential Election coverage on the combined seven major networks (the four broadcast networks plus CNN, Fox News Channel and MNSBC) averaged just over 61 million people (two years or older) in an average minute of prime time between 8 and 11 pm ET Tuesday 11.8.2016, above the incumbent re-election years of 2004 and 2012 (each under […]

  BROADCAST FINALS ABC:  SHARK TANK dropped 0.06 to 0.45, and 20/20 was down 0.02 to 0.29. CBS:  Returning from a rerun week, SWAT rose 0.09 to 0.52, FIRE COUNTRY edged up 0.02 to 0.44, and BLUE BLOODS was up 0.07 to 0.42. NBC:  LOPEZ VS LOPEZ gained 0.04 to 0.30, and YOUNG ROCK was […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for MAGNUM PI and WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHIGHTS:  ESPN’s NBA doubleheader was at 0.30/0.28.  On VH1, RUPAUL’S DRAG RACE gained 0.02 to 0.26, and UNTUCKED ticked up to 0.18.  […]