Last night ABC won prime time easily with a 2.2 fast national rating with adults 18-49 for the thrilling overtime upset of Stanford over Oregon.  We estimate that the game will go up to around a 2.5 rating in the official nationals (which will properly count the Pacific time zone, scheduled to be released Tuesday […]

        NETWORK FINALS:  BIG BROTHER and the reruns of THE WALL, SVU and the 8PM BEAT SHAZAM all gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS games were easy winners of Thursday cable at 1.05/0.91.  Cable news was […]

NBC’s Deception premiered to a 2.0 adult 18-49 rating in the fast nationals last night (very close to our 1.9 rating forecast).  Look for the series to go down a few tenths from here in the next few weeks.  Biggest Loser (2.4 rating from 8-10 pm) beat our 2.1 rating forecast and is off to a solid start. […]

        NETWORK FINALS:  The US GYMNASTICS CHAMPIONSHIPS and the rerun of PENN & TELLER: FOOL US each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s FEAR THE WALKING DEAD returned from a 3-week break, and although it led Sunday scripted […]

  NETWORK UPDATE:  WORLD SERIES GAME 1, thanks in part to its length which put it in primetime across all time zones, didn’t change at all in final numbers, remaining at 4.6.  Elsewhere, FRESH OFF THE BOAT, THE VOICE, THE FLASH and NCIS each gained 0.1.  Additional note:  WICKED CITY scored particularly badly among Men 18-34, tying (with […]

        NETWORK FINALS:  As with Tuesday night, there was no adjustment for the WINTER OLYMPICS from morning prelims.  Elsewhere, the rerun of AMERICAN HOUSEWIFE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Wednesday cable at 0.66/0.50.  NBC […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  Friday wasn’t a friendly neighborhood for ABC’s new arrival. ABC:  THE NEIGHBORS arrived on Fridays with a 1.2 thud, down from all its Wednesday numbers and also down 0.3 from its LAST MAN STANDING lead-in.  Not that Last Man had anything to feel good about, since its 1.5 was down half a ratings point […]