On a night dotted with football (adjusted up below to anticipated final numbers), it didn’t pay to be the odd network out. ABC:  The fall finale of ONCE UPON A TIME didn’t go the way ABC had hoped, dropping 0.2 from last week to 1.9, which tied its all-time low.  The show doesn’t return […]

  Ratings were predictably up compared to last week’s Halloween Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  NETWORK UPDATE:  The CMA MUSIC FESTIVAL gained 0.1 in final numbers.  The ARROW rerun on CW lost 0.1. TUESDAY CABLE:  THE DEADLIEST CATCH (Discovery) was cable-watchers’ choice last night at a steady 0.99.  PRETTY LITTLE LIARS (ABCFamily) took a big 0.2 leap up from last week to 0.95, followed by a steady 0.46 for […]

        NETWORK FINALS:  There were no changes from the preliminary Monday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TLC’s mighty 90 DAY FIANCE franchise dominated Monday cable at 0.82/0.52/0.49, compared to last week’s 0.85/0.58/0.56.  Bravo’s BELOW DECK dropped 0.08 to 0.55.  USA’s WWE telecast […]

>ABC premiered Once Upon a Time last night with great success, a 3.9 Adult 18-49 rating, building impressively off a 1.5 rating lead-in from America’s Funniest Home Videos.  Viewers liked what they saw in the pilot as audience built throughout the show: 8:00-8:30 (3.8 rating) and 8:30-9:00 (4.0).  The fairy tale-dual universe drama was also […]

  No one at CBS misses MADE IN JERSEY. CBS:  Without Jersey breaking up the night, both CSI NY and BLUE BLOODS were up by 0.2 to 1.4, giving the latter a tie for the 10PM lead.  Even the NCIS rerun at 8PM managed a 1.2, higher than new episodes of Jersey had been doing. NBC:  Perhaps dented a bit by the stronger CBS competition, GRIMM was […]

  No gold medal for the start of the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Not a great night for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]