CW’s experiment with historical romance didn’t get off to a great start. CW:  An 0.8 isn’t a terrible number for CW, so if REIGN can manage to hold there, it has a chance.  But its debut was 0.2 below the launch of The Originals, and a big 0.4 under last year’s premiere of Beauty & […]

  FOX’s midseason Monday continued to sink. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  There was moderate interest in an hour about current events. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

      NETWORK FINALS:  AMERICA’S GOT TALENT gained 0.1 in final numbers, but 20/20 lost the same. In addition, the CW reruns crashed after adjustment for baseball preemption, down by half to 0.2 each.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Not unexpectedly, AMC’s FEED THE BEAST […]

  A special BACHELORETTE didn’t do much to dent AMERICA’S GOT TALENT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  CBS bid a fond farewell to its share of THURSDAY NIGHT FOOTBALL for the season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

Thursday ratings for last night, the same night last year and last week.  The format of the chart has been changed slightly to make comparisons to last year and last week easier to read.  If you have any additional suggestions or comments, please let us know. Last night’s fast nationals are unusually impacted by live […]