Was AMERICAN IDOL’s return all that ABC had hoped? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  UNDERCOVER BOSS will never have an easier night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  NETWORK UPDATE:  THE MESSENGERS fell by 0.1 in final numbers, and so did the reruns of WHOSE LINE IS IT ANYWAY, ELEMENTARY and HAWAII 5–0. CABLE HIGHLIGHTS:   Readers will note some glitches in today’s chart, caused by the way Discovery listed its SHARK WEEK shows.  Only the first listings for SHARK CLANS, SHARKS OF THE SHADOWLANDS […]

  We’ll be holding analysis of Thursday night ratings until finals are available this afternoon, given the below: NFL PRESEASON. The fast nationals for ABC, CBS, NBC, FOX and CW below are inflated by a several tenths of a rating point by numerous NFL Preseason pre-emptions in the following major markets: ABC (Los Angeles Chargers, […]

  NBC shook things up last night, to mixed effect. NBC:  A 2-hour THE VOICE hurt the 9PM competition, but resulted in a 3.7 for itself, the lowest Voice rating in weeks (down 0.4 from last Tuesday).  Putting GRIMM at 10PM gave the network a 2.0, its best rating in that slot since Parenthood ended its season (the […]

SEASON TO DATE through 12 weeks (through Sunday, December 16, 2012, including adjusted fast national ratings for the last three nights): NBC is averaging a 2.76 adult 18-49 rating in prime time (up 20% from the same period last year). CBS is in second place with a 2.37 (down 14%). FOX is in third place with […]

  The World Series is 0 for 2. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  AFTERNOON UPDATE:  The WINTER OLYMPICS stayed at 6.6 in final numbers.  The only change in last night’s other fresh programming was a 0.1 drop in the 8PM airing of DADS to 1.1.  (A couple of ABC’s reruns also dropped 0.1.) TUESDAY CABLE:  TEEN MOMS (MTV), BEING MARY JANE (BET) and THE HAVES AND HAVE […]