NETWORK UPDATE:  ABC’s COLLEGE FOOTBALL adjusted up 0.1 in final numbers to 1.1, and FOX’s game remained at 0.8.  On the rerun front, CBS’s were respectively up and down 0.1, and THE VOICE on NBC lost 0.1. Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  As always with fall Saturdays, cable was dominated by […]

  The NFL DRAFT was the latest TV staple to slump. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  PENN & TELLER: FOOL US dropped 0.1 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD narrowly led Friday cable, up 0.02 to 0.58, with the pre-show hour up 0.03 to 0.31.  Discovery’s GOLD RUSH was at 0.57/0.40, […]

        NETWORK FINALS:  As we noted yesterday, we’ll now be comparing preliminary ratings in tenths to final numbers in hundredths.  ABC’s NBA game was way up in finals, from an early 1.1 to a final 1.82.  With the help of a late-afternoon NFL lead-in, FOX’s WWE SMACKDOWN was also up (from 0.8 […]

  Some crossovers work better than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’s coverage of NCAA BASKETBALL continued to dominate Saturday cable, filling up 5 of the day’s Top 10 slots with ratings ranging from 0.75 to 0.36.  Sports also took the #2 slot, with Fox Sports 1’s […]

      NETWORK FINALS:  The OLYMPICS OPENING CEREMONY went in the wrong direction in final numbers, down 0.2 to 7.5.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Adult Swim was in command of Friday cable, with THE ERIC ANDRE SHOW at 0.50, and MDE WORLD PEACE […]

        NETWORK FINALS:  AMERICA’S GOT TALENT lost 0.1 in final numbers (putting the show at 0.7, probably a new low), and the CBS DEMOCRATIC NATIONAL CONVENTION coverage gained 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Night 2 of the DEMOCRATIC NATIONAL CONVENTION had CNN […]