Nothing was going to touch the finale of THE BIG BANG THEORY. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

>Week to week increases were evident last night!  In a break from a seemingly endless four-network death spiral, NBC Tuesday showed some impressive signs last night, with all three reality shows up from last week and the network matching the year ago nightly rating.  In this environment, flat is up for any network.  Glee returned […]

      NETWORK FINALS:  All of NBC’s line-up fell in final numbers, THE NIGHT SHIFT by 0.2 and both the AMERICA’S GOT TALENT recap show and new hour by 0.1.  In addition, BIG BROTHER gained 0.1, while the reruns of CRIMINAL MINDS, BLACK-ISH, THE MIDDLE and the 10PM MODERN FAMILY declined 0.1.     […]

  Another night of finales that were fairly steady for this season, but down significantly from 2018. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

Thursday night with comparisons:

  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same […]

THE WEEK.  For the recently completed week ending Sunday (February 4-10, 2013), CBS won again with a preliminary 3.35 adult 18-49 rating for the week.  This week’s win is driven by last night’s Grammy Awards (preliminary 10.3 demo rating, a stunning drop from last year’s 14.1 Grammy Awards).  In fact, last year CBS won Grammy week with […]

  NOTE:  ABC’s preliminary ratings are probably inflated by local preemptions for MONDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]