The season continued shifting downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). With two preseason NFL games this past week (Friday and Sunday), FOX vaulted to the top of the anemic network prime time ratings averages for the week.  NBC suffered mightily this week with no NFL […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

        NETWORK FINALS:  FOX’s COLLEGE FOOTBALL game adjusted to 0.7.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Hallmark’s original movie CHRISTMAS AT GRACELAND led Saturday cable at 0.66.  Fox Sports 1’s afternoon COLLEGE FOOTBALL game narrowly beat ESPN’s evening game, 0.64 vs. 0.63, with other […]

        NETWORK FINALS:  There were no changes from the Friday preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Friday cable was once again sports-heavy.  ESPN’s NBA PLAYOFFS games sandwiched the NFL DRAFT coverage shared between the mothership network, ESPN2, and NFL Network.  The NBA […]

  Welcome to fall. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

        NETWORK FINALS:  After adjustment for football preemption, THE GREAT XMAS LIGHT FIGHT, THE GOOD DOCTOR, THE VOICE and THE WALL all dropped 0.1.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL had a good week, up 0.80 from last week’s game […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for MAGNUM PI and WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHIGHTS:  ESPN’s NBA doubleheader was at 0.30/0.28.  On VH1, RUPAUL’S DRAG RACE gained 0.02 to 0.26, and UNTUCKED ticked up to 0.18.  […]