DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

No one watches TV on Labor Day. NBC:  The post-Olympics scheduling experiment reached its nadir, as STARS EARN STRIPES hit a new low 0.9 in its finale, and GRIMM‘s 1.4 was down 0.2 from last week and just even with its numbers on low-rated Friday last season.  (The network also aired some notably confusing promos […]

NBC had a very typical Sunday night win — we are projecting their Adult 18-49 rating for the night will go up to a 6.3 in the official nationals tomorrow.  FOX should have been a strong second place because it had the NFL afternoon doubleheader leading into prime (usually around a 4.6 rating from 7-10 […]

Welcome to the first edition of ShowbuzzDaily’s SKEDBALL, a weekly look at the weekend afternoon sports daypart on television.  This past Saturday was filled with college football games, as is typical in the fall, and one game truly broke out of the pack: Texas A&M’s stunning upset of formerly #1 Alabama.  CBS Sports’ coverage of […]

SEASON TO DATE through 11 weeks (through Sunday, December 9, 2012, including adjusted fast national ratings for the last three nights): NBC is averaging a 2.79 adult 18-49 rating in prime time (up 22% from the same period last year). CBS is in second place with a 2.32 (down 17%). FOX is in third place with […]

Nothing like a train wreck.  FOX tried to channel some of the energy from past silly specials (When Animals Attack, Celebrity Boxing) last night with Stars in Danger: The High Dive, low-end celebrities trying to do the incredibly difficult sport of high diving.  The average rating for the two-hour special was a bad 1.3 with adults 18-49, […]

A bad night for debuts. FOX:  No one showed up for the return of TOUCH, which started with a weak 1.1 in its first hour and fell to an even worse 0.9 in its second.  Unless things turn around quickly (unlikely, with Grimm on the way as competition), its mysteries may never be solved. CBS:  Despite […]

      BROADCAST HIGHLIGHTS: ABC:  An all-evening marathon of HOME ECONOMICS reruns, with a 0.18-0.33 range. CBS:  Reruns at 0.26-0.29. NBC:  AMERICA’S GOT TALENT ticked down to 0.94, and COLLEGE BOWL dipped 0.04 to 0.39. FOX:  LEGO MASTERS slipped 0.02 to 0.46, while FANTASY ISLAND fell 0.11 from last week’s premiere to 0.27. CW:  […]