Some crossovers work better than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  It was almost like football season last night, with a sports overrun claiming Sunday’s biggest rating by far. CBS:  Per Mitch Metcalf:  “The Masters over-run into CBS prime time last night (including two sudden-death playoff holes) averaged a 4.1 fast national rating with adults 18-49, which we are adjusting up to 4.7 to reflect […]

  It wasn’t WE DAY’s night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  […]

  The night’s new shows still aren’t catching on. ABC:  BACK TO THE GAME was given a particularly strong lead-in with a TOY STORY OF TERROR special that had a 3.0, up 0.8 from last week’s The Middle.  Still, it could only hold even at 1.8.  A very good episode of MODERN FAMILY was up […]

  BROADCAST FINALS ABC:  After reruns at 0.43/0.32/0.28/0.21, A MILLION LITTLE THINGS gained 0.02 to 0.23. CBS:  The season premiere of SURVIVOR was at 0.84, down 0.22 from the September 2021 premiere.  A rerun (odd for such a high-profile slot) followed at 0.21. NBC:  The CHICAGO night included MED up 0.11 to 0.85, FIRE up […]

On a night that featured gold medal victories for US women’s soccer, women’s water polo and men’s decathlon (none of which are particularly TV-friendly events), NBC Olympic coverage in prime time averaged a preliminary 6.8 Adult 18-49 rating, on track to be the lowest-rated night so far from London and lower than the same night […]

        NETWORK FINALS:  POWERLESS, CHICAGO MED, THE GREAT INDOORS and MOM all lost 0.1 in final numbers, while RIVERDALE just barely gained the same (it ended up at 0.46).       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was a big night for basketball, with games in […]

Lance Armstrong (as calculating, cautious and conniving as ever) appeared with Oprah Winfrey Thursday night on the struggling OWN network in a much-hyped and relatively little-watched interview. The 90-minute part one of Lance Armstrong on Oprah’s Next Chapter at 9:00 pm scored a 1.2 rating with adults 18-49 and averaged 3.2 million viewers of any age.  The […]