The Memorial Day holiday will cause delays for daily nationals ratings (cable and broadcast finals) for a few days.  This is how the ratings should roll out this week.  We will update this schedule if anything changes.  (All times Pacific.) Friday May 27 nationals rescheduled to Tuesday May 31 at 1 pm (normally Monday afternoon) Saturday May 28 nationals rescheduled to Wednesday June 1 at 6 am (normally […]

  Sports dominated the night, not just because of the OLYMPICS, but because the NFL preseason began, leading to many local preemptions that may shift numbers this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

>American Idol resumed its downward drift (after a brief uptick last week) and Touch set a new low, but FOX still won the night with CBS in repeats and ABC and NBC in originals.                    Nightly Adult 18-49 Rating Thursday     FOX    NBC    CBS    […]

>Many Sunday shows were down from recent weeks last night, with much of the decline attributable to the shift to Daylight Saving Time over the weekend (particularly in the early part of prime time).  However, the drop in Celebrity Apprentice (much later on the night) is hard to blame on the time change, and it […]

>American Idol still guided FOX to a Wednesday win, but wow is the show in a tailspin.  Are they letting too many untalented singers through?  Jim Carrey’s daughter the other night — really?  Is the format simply tired?  In any case, it still won the 8 pm hour handily and helped successfully launch the new […]

  The AMERICAN MUSIC AWARDS were the latest prizes to face a heavy drop. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

>December 15 is traditionally around the last night there is any significant number of original episodes on the broadcast networks’ schedules and also the date when television usage starts to drop dramatically until bottoming out on Christmas Eve (which battles the night of July 4 as the least watched night of television of the year). […]