Our first shipment of ratings held up by Hurricane Irma. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  The NBA FINALS, while the overwhelming winner of the night, took a step backwards. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  The premiere of BRAINDEAD didn’t show much life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Viewers wanted a recap of this unique year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  BROADCAST FINALS ABC:  Reruns continued to dominate the holiday airwaves, although after a rerun CELEBRITY WHEEL OF FORTUNE at 0.42, ABC ran the new special THE YEAR: 2021 at 0.36. CBS:  Reruns at 0.36/0.31/0.26/0.24. NBC:  After a run of the movie TROLLS at 0.29, a rerun of THAT’S MY JAM at 0.25. FOX:  Reruns […]

        NETWORK FINALS:  There were no changes from the preliminary ratings for Friday.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Friday cable, with the late Boston vs. Oklahoma City game on top at 1.02, and the Cleveland vs. Washington game well […]

Even the Closing Ceremony did extraordinarily well this Olympics.  In the preliminary fast nationals, NBC averaged an 8.8 Adult 18-49 rating from 8-11 pm last night.  NBC usually runs the lower-rated 7 pm hour on the final night without commercials so that hour can be excluded from the nightly average.   (Even if the 7 […]

  More preseason football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]