>State of the Union coverage (most of which is not actually rated because it is “sustaining” programming, i.e. no commercials) dominated the night. The night only counts about half as much as a normal Tuesday in the season record books because only about 90 minutes on each network (60 on FOX) was commercially sponsored. […]
>CBS moved into first place Wednesday night with a 3.2 rating from 8-11 pm. Survivor and Criminal Minds matched season lows, while CSI managed a very respectable rating at 10 pm. However, it was enough to win the night, as viewers’ attention turns to Christmas and other holiday preparation and TV usage begins a rapid […]
>A pretty weak night on network TV compared to the same night last year, with three networks down and one up only low single digits. CBS did the best, winning Tuesday night with a 3.3 Adult 18-49 rating in the fast nationals, up 3% versus the same night last November. FOX was second with a […]
> CBS has moved slightly ahead of FOX season to date, while NBC moved past a sagging ABC on a strange Sunday night. ABC is simply falling apart on Sunday: its three-week 18-49 rating track for the night is 2.5…2.3…2.0. As Mitch Salem pointed out earlier this morning, Desperate Housewives and Pan Am are just in […]
Live programming pays off in this world of countless channels, DVRs and online streaming. ABC averaged a 2.1 rating with Adults 18-49 from 8-11 pm last night in the preliminary fast nationals on a night devoted to a high-wire stunt, but hit the jackpot (for a Friday night in the summer) at 10 pm with […]
Another night on broadcast TV with nothing even managing a 2 rating. FOX: SO YOU THINK YOU CAN DANCE won the night for FOX, even though it was down 10% from last week to a 1.8. CBS: BIG BROTHER shared the single biggest number of the night with a 1.9, but that was down a […]
Even exhibition football is football. NBC: NFL PRESEASON FOOTBALL took the night with a 2.9, which is just a taste of what the numbers will be in a few weeks when the real thing returns. Even a MADDEN NFL pre-show came in 2d place in the 7PM hour, trailing only… football. FOX: A 2.0 afternoon […]
ABC got its wish: an NBA FINALS that extends into next week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]