CW:  The premiere of the final season of NIKITA may make CW wonder why it bothered, with a virtually invisible 0.2.  That was even worse than the 0.3 for THE CARRIE DIARIES, even with last week. NBC:  After more than a week of JFK specials, those interested had likely been sated elsewhere, as WHERE WERE […]

        NETWORK FINALS:  The rerun of HOLEY MOLEY lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The night’s Viacom simulcast was the BET AWARDS.  At its home base, it was at 0.95 with what appear to be 2 after-shows at 0.86/0.44, […]

        NETWORK FINALS:  As expected, football adjustments lowered DANCING WITH THE STARS by 0.1 and the rerun of THE ROOKIE pilot by 0.2.  Elsewhere, HAPPY TOGETHER gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL was at 3.45, […]

  A few small upticks on a quiet night.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  The season finale of SHARK TANK and 48 HOURS: NCIS each gained 0.1 in final numbers, but both THE ORIGINALS and REIGN fell the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN dominated Friday cable with 1.59 for its NBA PLAYOFFS […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 0.9.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN led Saturday cable, with UFC FIGHT NIGHT PRELIMS at 0.73, COLLEGE BASKETBALL games at 0.61/0.38/0.25/0.19, and TOP RANK BOXING at 0.26.  A&E’s LIVE PD edged up 0.02 to […]

  THE VAMPIRE DIARIES exited with some dignity. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up a tick to 0.57, with the lead-in hour up 0.07 to 0.35.  ESPN’s NBA doubleheader was at 0.44/0.42.  Discovery’s […]