The NCAA TOURNAMENT arrived. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS FRIDAY CABLE & […]

        NETWORK FINALS:  FOX’s primetime NFL PLAYOFFS game adjusted to 9.93, while as expected the adjusted rating for GREAT NORTH was down half a point.  In addition, THE ROOKIE and 60 MINUTES adjusted to the next tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The […]

>Another Sunday without a network averaging over a 2 rating.  Amazing Race continues to shine for CBS, but NYC 22 is slipping away quickly in its second telecast.  ABC’s Once Upon a Time remains the top-rated show of the night, but the benefit of those rating points were wasted on a Hallmark Hall of Fame […]

    NOTE:  This will be the last cable post until Monday afternoon.  After that, Nielsen will gradually catch up through the rest of next week. Mitch Metcalf has posted a detailed schedule of Nielsen’s holiday ratings delays.   NETWORK UPDATE:  NCIS gained 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart     CABLE […]

>Last night, ABC had the relevant college football game, #7 Oregon convincingly upsetting #4 Stanford.  The game produced a 2.5 Adults 18-49 rating in the fast nationals, although that number should rise to close to a 3 rating when the official ratings correctly tabulate the Pacific time zone.  The ABC game is more than double […]

FOX won the night with two hours of The X Factor, a preliminary 3.5 Adult 18-49 rating from 8-10 pm.  This is up one tenth from the 3.4 premiere last Wednesday and could possibly rise to a 3.6 in the official nationals, but FOX had to be hoping for a bigger lift from last week without […]

  A strong result for a holiday special. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]