A pair of soft summer exits. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS FRIDAY CABLE & […]

        NETWORK FINALS:  THE VOICE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart         CABLE HIGHLIGHTS:  USA’s WWE telecast was at 0.90/0.81/0.70, compared to last week’s 0.79/0.73/0.64.  On VH1, LOVE & HIP-HOP lost 0.07 to 0.68, and TI & TINY was up […]

So much for an Olympic after-glow.  After 17 nights of near double-digit young adult ratings, NBC averaged a 1.8 Adult 18-49 rating last night.  After significant on-air promotion during the London Olympics, the two-hour premiere of Stars Earn Stripes sputtered to a 1.7 rating from 8-10 pm, while the season premiere of Grimm scored a 2.0 rating.  Stars Earn […]

        NETWORK FINALS:  The 10PM rerun of the MACY’S 4TH OF JULY FIREWORKS SPECTACULAR lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Most regular cable series took July 4th off, leaving the way clear for ESPN2 to have an unusual #1 […]

  NETWORK UPDATE:  The ALL-STAR GAME only adjusted up to 3.2 in final numbers.  Elsewhere, the NIGHT SHIFT season finale lost 0.1, while both EXTREME WEIGHT LOSS and CELEBRITY WIFE SWAP put on 0.1.   TUESDAY CABLE:  THE DEADLIEST CATCH (Discovery) and PRETTY LITTLE LIARS (ABCFamily) were both steady at 1.0 at the top of […]

  NETWORK UPDATE:  The only shifts came at 10PM, where THE NIGHT SHIFT lost 0.1 and CELEBRITY WIFE SWAP gained the same amount.  That made the margin between them a bit closer, but an 0.4 win for NIGHT SHIFT is plenty good enough. TUESDAY CABLE:  As detailed in today’s WORLD CUP SKEDBALL, the US vs. […]

  NBC’s latest musical event didn’t get a worshipful reception. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]