The experiment of running a vintage theatrical movie in primetime didn’t work out badly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  Basketball ate soccer. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

        NETWORK FINALS:  There were no changes from the Friday preliminary numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Only a couple of shows penetrated the block of sports and news telecasts atop Friday cable.  A trio of BASEBALL PLAYOFFS games were in the lead, […]

        NETWORK FINALS:  THE ORIGINALS gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD went back to listing its ratings with a single 3-hour number, and it led Friday cable at 0.53, compared to last week’s 0.30/0.29/0.28/0.24.  HBO’s REAL […]

  Scandal is on its way to becoming a phenomenon. ABC:  With the season finale still to come, last night’s SCANDAL set a series record 3.2.  That was up an incredible 0.6 from last week, up 0.3 from its lead-in, and towers over anything else airing at 10PM on network TV.  For its part, GREY’S […]

          NETWORK FINALS:  ABC’s NBA game adjusted up 0.3 to 0.7, and FOX’s BIG EAST game adjusted down 0.2 to 0.2.  In addition, ONE NIGHT FOR ONE DROP, RANSOM and the SNL rerun all lost 0.1 in final numbers.        Broadcast Official Nationals Program Ratings Chart     CABLE […]

  BROADCAST FINALS: ABC:  The primetime NEW YEAR’S ROCKIN EVE ’22 PT2 at 10:00 PM wss an hour program rated from 10:00 PM to 11:00 PM, and the network’s primetime 1.58/2.62 for the night compared to last year’s 2.31/3.55.  The 11:30 PM portion of ABC’s NEW YEAR’S ROCKIN EVE, normally the highest-rated New Year’s program […]

  Because of Nielsen’s holiday schedule, we may not have Thursday cable 18-49 numbers for several days.  However, based on household ratings, ESPN got exactly the punch from the new COLLEGE FOOTBALL PLAYOFFS that it had hoped for with its multi-billion dollar license deal.  Preliminary numbers give yesterday’s ROSE BOWL a 15.5 household rating, up […]