NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  News was again in the lead on Friday cable, with Fox News’s TUCKER CARLSON TONIGHT at 0.39/0.65/4.1M, CNN TONIGHT at 0.38/0.56/2M, and MSNBC’s RACHEL MADDOW SHOW […]

  A solid season premiere for ALL AMERICAN. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  BROADCAST FINALS ABC:  Reruns at 0.29/0.30/0.28/0.25. CBS:  Reruns at 0.35/0.19/0.18/0.19. NBC:  Reruns at 0.17/0.15/0.16/0.17. FOX:  A NASCAR race at 0.57. CW:  RIVERDALE ticked down to 0.04, followed by reruns at 0.04/0.04.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  AMC’s FEAR THE WALKING DEAD dropped 0.03 to 0.08, and the season finale […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commercial time) have gone up in the past 8 years, so a 6.5 yields more revenue now than it […]

  BROADCAST FINALS: ABC:  The season premiere of AMERICA’S FUNNIEST HOME VIDEOS was at 0.50.  CELEBRITY WHEEL OF FORTUNE jumped 0.21 to 0.61, SUPERMARKET SWEEP slipped 0.02 to 0.42, and THE ROOKIE was down 0.05 to 0.31. CBS:  Thanks to its national NFL lead-in, 60 MINUTES grew by 0.75 to 1.53.  A run of the […]

>CBS Monday continues to dominate, FOX launches Alcatraz solidly, and NBC benefits in the early part of the evening by saluting Betty White (but Rock Center gives back all the gains).                 Nightly Primetime Average Monday         CBS     FOX     ABC     NBC 01.16.2012     3.8     3.3     2.4     2.201.17.2011   […]

  BROADCAST FINALS ABC:  The NFL PLAYOFFS game was simulcast with ESPN, and the broadcast portion was at 3.81. CBS:  The sitcoms aired for the first time since December 5, with THE NEIGHBORHOOD down 0.12 to 0.40, and BOB HEARTS ABISHOLA down 0.09 to 0.34.  NCIS fell 0.23 from last week’s crossover to 0.33, and […]