Play ball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. FOX:  The […]

  BROADCAST FINALS ABC:  After reruns at 0.33/0.22/0.24/0.18, A MILLION LITTLE THINGS was steady at 0.26. CBS:  SURVIVOR ticked down to 0.85, BEYOND THE EDGE also ticked down to 0.27, and GOOD SAM ticked up to 0.21. NBC:  Reruns at 0.39/0.43/0.43. FOX:  THE MASKED SINGER gained 0.04 to 0.67, and DOMINO MASTERS was down 0.02 […]

  A night of mostly reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  […]

  A solid start for BH90210. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  FOX’s NFL PLAYOFFS game adjusted to 10.3.  Elsewhere, the rerun of THE TITAN GAMES dropped 0.2 in final numbers, and the rerun NCIS: LA lost 0.1.         Broadcast Official Nationals Program Ratings Chart         CABLE HIGHLIGHTS:  ESPN’s COLLEGE BASKETBALL coverage was at 0.69/0.45.  […]

THE WEEK.  For the recently completed week ending Sunday (January 28-February 3, 2013), CBS of course dominated with the Super Bowl, achieving a preliminary 9.04 adult 18-49 rating for the week.  This assumes about a 40.6 rating during prime time on Sunday (estimated from the 35.3 non-time-zone-adjusted fast national rating).  Last year, NBC scored a 7.66 rating […]

  BROADCAST FINALS:  FOX’s USFL game was at 0.22.  CW’s originals were at 0.03/0.03.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s continuing coverage of the NFL DRAFT was at 0.41, with the NFL Network simulcast at 0.14.  ESPN also featured TOP RANK BOXING at 0.38 and UFC FIGHT NIGHT at 0.28.  […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]