NETWORK UPDATE:  BIG BROTHER and MOTIVE each gained 0.1 in final numbers. WEDNESDAY CABLE:  WE’s entry into original scripted programming wasn’t very auspicious, with a 0.07 rating for the debut of THE DIVIDE.  (It went up to 0.1 with additional runs, and in the network’s core audience of Women 50+, it was all the […]

> An atypical night gave the win to ABC, but CBS may have the key to Fridays for the rest of the season. CBS: UNDERCOVER BOSS ran away with 8PM, ahead of the nearest competition by almost a full ratings point. A GIFTED MAN, running the rest of its episodes at 9PM, did better than […]

  Most shows bounced back from last week’s Halloween blues. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Viewers seemed to begin their holiday early. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Ugliness in almost all directions. NBC:  THE VOICE had by far its worst regular outing of the season at 3.0, down 0.8 from 2 weeks ago (Election Night preempted all of primetime last week) and tying a clip show that aired on Oct 2.  The “good” news for NBC was that despite the Voice’s tailspin […]

  CBS picked up some steam as we head into the tail end of the season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

    DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  The WINTER […]

  The WORLD SERIES continued strong. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]