The holiday doldrums have set in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  Last week’s arrivals slipped. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

The last Friday of February sweeps was dull for every network. CBS:  After the failure of The Job, CBS rushed UNDERCOVER BOSS back into its 8PM slot, and although Boss outperformed the deceased show, its 1.5 was 0.4 lower than the last time it aired 3 weeks ago (still enough to win the 8PM hour).  The […]

  The networks took the night off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  SUNDAY UPDATE:  In final FINAL numbers, THE ACADEMY AWARDS gained an extra 0.2 to 13.1, which although tiny as a percentage of total rating, was gratifying to the Academy and ABC, because it pushed the telecast 0.1 above last year’s Seth MacFarlane-hosted show in 18-49s (it was already comfortably up in older-skewing total viewers).  […]

  AFTERNOON UPDATE:  There was no joy for FOX in the day’s adjusted numbers, as AMERICAN IDOL stayed at what is now its official all-time low 1.9 and SURVIVING JACK remained at 1.3.  Adding insult to injury, the only FOX show to climb was HELL’S KITCHEN, which tied IDOL at 1.9.  The NCAA TOURNAMENT numbers […]

  Little to be GLEEful about. FOX:  Despite a major episode that included NY auditions for 2 of the characters that the season had been building to (as well as, this being GLEE, a musical spousal abuse subplot, and a rock version of “The Rain In Spain”) Glee fell once again to a 2.4, tying […]