> Once-glorious Thursdays continue to become just another broadcast network night. NBC:  Before the season started, all the attention on THE OFFICE was focused on how the show would replace Steve Carell.  But it’s turning out that the bigger problem this season is the weirdly dark tone the series has taken–last night’s episode had a […]

> The night was dominated by the World Series, but there was some fairy tale news from an unexpected place. NBC:  All things considered, it could have gone worse for the premiere of GRIMM.  A lot worse.  Although of course it didn’t win its hour against the Series, its 2.1 rating was by far the […]

  THE ORIGINALS ended its season quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  BROADCAST FINALS ABC:  Airing for the first time since April 14, SHARK TANK gained 0.04 to 0.37, and 20/20 was up 0.02 to 0.29. CBS:  Returning from a rerun week, the now-canceled SWAT dropped 0.09 to 0.30, FIRE COUNTRY was also down 0.09 to 0.32, and BLUE BLOODS was steady at 0.30. NBC:  After […]

  THE PASSAGE continued downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  The holiday doldrums have set in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> FRINGE continues to live far from the ratings center. FOX:  THE FINDER and FRINGE had matching 0.9 ratings, respectively setting and matching series lows.  Finder is just running out the string, while it’s becoming increasingly difficult to see how FOX can keep Fringe alive, even at a bargain license fee, when it’s running 25-30% […]

  Labor Day was lethargic for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]