HOME ECONOMICS didn’t have a great 2nd week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  The arrival of NFL Football swamped everything else on the night. NBC:  The opening game of NFL FOOTBALL, currently a 9.0 preliminary adult 18-49 rating from 8:30-11 pm, should go up to around a 10.6 official rating when the west coast viewing is processed properly, which would pass last year’s opening game.  The game […]

The Thanksgiving holiday weekend will cause delays for daily national ratings (live+same day cable and broadcast) for several days.  This is how the ratings should roll out the next week or so. (All times Pacific.) Wednesday November 27 nationals available Monday December 2 by 2 pm Thursday November 28 nationals available Tuesday December 3 by 8 am Friday November 29 […]

It’s awfully early in the season for such a lousy night. NBC:  The network was in a big hurry yesterday to announce full-season orders for GO ON and THE NEW NORMAL, and both shows responded by hitting new lows (the spin will be that they followed an unusually low clip show version of The Voice, […]

  A grand-slam home run. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  AFTERNOON UPDATE:  AGENTS OF SHIELD gained an additional 0.1 in adjusted numbers, putting it at 2.1, 0.2 higher than last week’s 8PM episode.  (The night’s rerun was up 0.1 as well.)  Apart from that, a lot of shows also grew by 0.1, in some cases thus narrowly avoiding a series low.  Climbers included THE […]

NOTE: The numbers below for 9:00-11:00PM include PRESIDENTIAL DEBATE coverage on ABC, CBS, NBC and FOX affiliates in the Eastern and Central time zones and various local programs in the Pacific time zone after 9 pm PT. The West Coast viewing of the Debate from 6:00-8:00PM PT will be added to the Debate measurement in […]

  CBS:  From Mitch Metcalf:  The regular CBS Sunday schedule is on a 45-50 minute slide.  The NCAA tournament ran over to about 7:50 pm (North Carolina vs Kansas).  The 3.8 adult 18-49 rating shown above is an adjusted fast national rating, a ShowbuzzDaily estimate of what the official rating will be tomorrow morning when […]