Hannibal‘s appetite wasn’t as strong last night. FOX:  After a slight surge last week, AMERICAN IDOL was back down to 2.9, a 0.3 drop and just slightly above its series low.  (And to add insult to injury, it’s behind a rerun Big Bang Theory on CBS.)  However, it may make up some of that […]

  SUNNYSIDE seems poised to be the first new fall series to perish. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

Everyone knows it’s not worthwhile for the networks to put on real programming during the summer, because no one watches… except for the 14 million or so who tuned in last night. ABC:  Miami and Oklahoma City cooperated to give ABC what it wanted:  a competitive NBA FINALS.  The game outrated its 5 competitors combined […]

  The strategy of previewing sitcoms behind THE VOICE continues to work for NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Not even the NBA Finals could hold its own this low-watched summer. ABC:  Thanks to the NBA FINALS GAME 1, ABC was up 267% for the night versus the same Thursday last year, but that’s apples and oranges.  A more meaningful comparison is Thursday, June 14, 2012, which also featured an NBA Finals game.  Last […]

  In the absence of a primetime NFL game, a huge Thanksgiving win for THE MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

  The lead was shared by a 56-year old special. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]