SEASON TO DATE through eight full weeks (54 nights of official ratings and 2 nights of adjusted fast nationals through Sunday, November 18, 2012): NBC is averaging a 2.79 adult 18-49 rating in prime time (up 14% from the same period last year). CBS is in second place with a 2.34 (down 19%). FOX is in […]

BIG BROTHER took the last weeknight before the new broadcast season begins. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

NBC would like last night to repeat over and over, a la Groundhog Day; FOX wishes it never happened. NBC:  With a 4.1 rating, REVOLUTION opened big.  V big.  The Bionic Woman big.  Wait, those were fantasy adventures that had huge starts, then quickly petered out into flops?  Shut up, observes NBC.  The truth is […]

Updated ratings for the NCAA Men’s Basketball Tournament through the third Saturday of March Madness (the Semfinals). Two games have been added to the CBS averages. CBS is now averaging over 7.7 million viewers 2+ for the tournament to date this year, up a big +28% from last year and the best performance in recent years, as […]

  BACKSTROM is no EMPIRE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

Just a dismal night, even for the winners. FOX:  A special 2-hour AMERICAN IDOL (live, except on the west coast) won the night with a 3.4, but according to CBS, during the 8PM hour it was actually at 3.3 (climbing in Hour 2), which meant that it was edged out by NCIS.  Idol was also […]

  AFTERNOON UPDATE:  INTELLIGENCE added a meaningless 0.1 in final numbers, giving it a still-terrible 1.2.  THE BACHELOR (up to 2.3) and MOM (2.2) also gained 0.1. MONDAY CABLE:  The first Monday airing of ARCHER slipped a bit from its Thursday finale last April, down 0.1 to 1.0, but the bigger concern for FX is […]

Network Programmer conversation today:  “OK, Niagara Falls on a high wire worked–next time, let’s do someone walking on his hands across the Grand Canyon.” “Hopping across the Sahara Desert!”  “Swimming across the Atlantic Ocean–one hand tied behind his back.”  “Book it for Sweeps!” ABC:  MEGASTUNTS was a big hit for ABC last night, its 2.5 […]