#OscarRatingsSoMeh DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   ABC: Despite […]

  NETWORK UPDATE:  THE BIG BANG THEORY only gained back 0.1 of the giant 0.8 it had tumbled this morning, while THE MILLERS lost the corresponding 0.1.  All of ABC’s shows went up, GREY’S ANATOMY by 0.2 and BLACK BOX (and the 8PM GREY’S rerun) by 0.1.  THURSDAY CABLE:  As expected, the NFL DRAFT dominated […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  CBS racks up another victory (helped by an hour of The Masters spilling into prime time Sunday). Weekly Rating Apr 8-14 18-49 Rating vs Last Year CBS 2.44 -0.6% Down from 2.68 last week FOX […]

  SHARK TANK towered over everything else on Friday night network TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  AFTERNOON UPDATE:  With the NFL game calculated out, both NBC and FOX suffered across-the-board declines that neither network–but especially NBC–couldn’t afford.  So there were new series lows for PARKS & RECREATION (1.1 in both half-hours), SEAN SAVES THE WORLD and THE MICHAEL J. FOX SHOW (both at pathetic 0.9s), while PARENTHOOD slipped to 1.2.  […]

    Should NBC be worried about SUNDAY NIGHT FOOTBALL?  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Valentine’s Day was slow even for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Scandal shows some heat. ABC:  A dynamite episode of SCANDAL (written by creator Shonda Rhimes) that managed to propel the story both backwards and forwards via flashbacks and a startling episode-ending revelation had by far its best-rated episode of the season, up 0.3 from last week to 2.5 and notching a 10PM win.  This was […]