A better lead-in didn’t do anything for QUANTICO. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

NFL PRESEASON. The fast nationals for ABC, CBS and NBC below are inflated by a few tenths of a rating point by NFL Preseason pre-emptions in the following major markets: ABC (New York, Washington DC) CBS (Boston, Pittsburgh) NBC (Philadelphia, Milwaukee, Green Bay) In addition, FOX’s NASCAR race is subject to adjustment.  In light of […]

> FRINGE leans way out over the edge of the cliff. FOX:  FRINGE is one of the few shows on television that could claim with a straight face that its audience overlaps with The Hunger Games so strongly that the ratings might actually have been affected by that movie’s opening night.  Plus last night was […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> On the night that two of the Fall’s most-hyped new arrivals made their debuts, the clear winner was a returning hit. ABC:  When their horse has the lead, horse-racing fans will sometimes yell out “Wire!” in the hope that the finish line will miraculously appear and the race will end exactly as is.  That’s […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). With two preseason NFL games this past week (Friday and Saturday), CBS jumped to the top of the networks in prime time for the week ending Sunday.  (Last week, FOX had two games and claimed the […]

  Remember when The Voice was a big hit? NBC:  We won’t know until fall if it really means anything–certainly there are fewer people watching TV in general now that the regular season is over–but THE VOICE fell to an all-time performance show low 3.1 last night, down 0.4 from last week.  It’s been doing […]

> It was a great night to be ABC. ABC:  With the World Series tricking FOX, it was all treat for the Alphabet.  Noteworthy in the general wave of success was that HAPPY ENDINGS shot to a 3.5, and while that won’t happen again against original programming on the other networks, it means a lot […]