The 2016 Democratic National Convention from Philadelphia opened with a very strong 25.8 million persons 2+ across the three broadcast networks and three main cable news channels in the 10 pm ET hour, when Michelle Obama, Elizabeth Warren and Bernie Sanders spoke.  This audience is more than 3 million ahead of last Monday’s first night […]

  Night 1 of the DEMOCRATIC NATIONAL CONVENTION shared the ratings wealth between ABC and NBC, tied at 1.0, while CBS lagged behind at 0.5. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults […]

With the 2016 Democratic National Convention kicking off in Philadelphia, we will be covering the daily ratings battle for the television audience starting Tuesday afternoon, just as we did for the RNC in Cleveland.  Beyond the number of viewers watching, it is often helpful to take a step back and look more deeply at who is watching. Specifically […]

  A move to Sunday did absolutely nothing for BRAINDEAD. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  For a summer Friday, BIG BROTHER was indeed big. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The fourth and final night of the 2016 Republican National Convention added up to 30.8 million persons 2+ and over 9.9 million adults 25-54 on the three broadcast networks and three cable new channels, well above Wednesday night (22.8 million P2+ and 6.6 million P25-54).  As we have seen most of the week, Thursday night was above […]

  NBC made a clean sweep of the REPUBLICAN NATIONAL CONVENTION ratings, winning the final night with a 1.1 over 0.7 at both ABC and CBS.  Note that because of the length of the nominee’s acceptance speech, some west coast programming was delayed or partially cut off, which may lead to adjustments this afternoon. DEMOGRAPHIC […]