The third night of the Republican National Convention totaled 22.8 million viewers 2+ across the three broadcast networks and three cable news channels, well above the 19.4 million on Tuesday and a touch above the 22.5 million Monday.  Compared to prior conventions, last night was above the third night of 2012 but below 2008 with both […]

  NBC’s coverage of the REPUBLICAN NATIONAL CONVENTION was even more dominant on Night 3, with a 1.3 rating compared to 0.5 for ABC and 0.4 for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]

The second night of the Republican National Convention declined to 19.4 million persons 2+ across the three broadcast networks and three cable networks in the 10-11 pm ET hour (from 22.5 million Monday) and now slightly below the comparable night in 2012 and 2008.   Viewing in the 25-54 sales demographic really suffered, falling to 5.7 […]

  NBC’s coverage was even more dominant on Night 2 of the REPUBLICAN NATIONAL CONVENTION, with a 1.1 rating that more than doubled the 0.5s at ABC and CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, […]

    REPUBLICAN NATIONAL CONVENTION coverage (aka The Melania & Michelle Show) was moderate and in line with 2012, although comparisons aren’t exactly even because the parallel night that year also included heavy coverage of a hurricane.  NBC’s 1.1 topped ABC’s 0.7 and CBS’s 0.5. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart […]

  A largely steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Not everything STAR WARS-related is a blockbuster. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]