Another step toward the end of original programming on Fridays. CBS:  MADE IN JERSEY is the worst flop of the season’s first week, a disaster at 1.1 any way the numbers are cut.  The show could only tie a repeat of the low-rated Last Resort pilot, and started out even with Fringe, TV’s poster child […]

Amidst the far more serious damage caused by last night’s East Coast storms, network TV schedules were also largely wrecked. NBC:  Fearless of bad karma, NBC aired a new episode of its blackout drama REVOLUTION last night even as millions of Americans lost their electricity, and scored a 3.1, down about 10% from its last […]

The week’s good times stop rolling for the networks.  (Note, comparisons are to 2 weeks ago, as shows were either preempted on Thanksgiving night or had atypical numbers.) ABC:  LAST RESORT, now just playing out its string, hit a new low 1.0.  The night didn’t get better at 9PM, where GREY’S ANATOMY tied its season […]

You can’t go wrong with football. FOX:  Most of the major college bowl games have migrated to ESPN, but the COTTON BOWL remains on broadcast (for now), and gave FOX an easy win for the night, with a preliminary 3.1 rating in 18-49s that’s solidly higher than last year’s 2.5 for the game. ABC:  All […]

February Sweeps stunts by NBC and CBS both fail. NBC:  The network aggressively promoted last night’s SVU because it featured Mike Tyson as a guest star, but the show dropped 0.2 to 1.5, in 4th place for its hour.  CHICAGO FIRE had an even steeper fall, down 0.3 to 1.8, but that was enough to […]

For the second week in a row, FOX is the only network above a 2.0 rating in the prime time weekly average.  NBC is headed for a record low week: the estimated 1.13 falls comfortably below the previous low (week 19 of the season, January 28-February 3).  Week 19 had a pretty good excuse: the […]

  A step backwards for BEING REUBEN.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  NBC’s curse continues. NBC:  The network really thought it had something with the dating show READY FOR LOVE, promoting it like crazy and clearing Tuesdays of Go On, The New Normal and Smash so it could pair 2-hour episodes with THE VOICE.  But last night’s blah result was a 1.6, and as Mitch Metcalf […]