DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  A season finale that actually ticked up from last year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Dancing beats singing. ABC:  The summer isn’t off to a great start, with the hugely-hyped premiere of DUETS–more of a variety show than a competition in its first episode– failing to spark much viewer interest and landing at a 1.7.  That wasn’t far ahead of the reruns on CBS and NBC (and behind Big […]

  Disney/ABC accomplished its corporate goal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> Once-glorious Thursdays continue to become just another broadcast network night. NBC:  Before the season started, all the attention on THE OFFICE was focused on how the show would replace Steve Carell.  But it’s turning out that the bigger problem this season is the weirdly dark tone the series has taken–last night’s episode had a […]

  BIG BROTHER outrated preseason NFL football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> Sunday… when NBC can close its eyes and pretend it has a functioning schedule. ABC:  ONCE UPON A TIME is a bona fide, self-starting hit, with another 3.8 that more than doubled its lead-in (and also more than doubled the similarly-themed Grimm on Fridays).  This may have helped DESPERATE HOUSEWIVES and PAN AM a […]

> Season 1 of X Factor is in the books. FOX:  On a night with only 2 other weak hours of first-run network programming, THE X FACTOR‘s season finale of course dominated, with a 3.8 rating that concluded a very solid run.  That’s 0.1 higher than the finale of last season’s The Voice, and Factor‘s […]