> This isn’t the way Flex Time was supposed to work. NBC:  As part of its multi-billion dollar deal with the NFL, NBC is supposed to have the right, during the last few weeks of the regular football season, to change the designated Sunday night game and choose one that’s more valuable, usually in terms […]

> Sweeps! FOX:  AMERICAN IDOL was steady with last Thursday at 5.4, which meant it was again down around 30% from last year and again saw its first half-hour lose to CBS’s Big Bang Theory.  THE FINDER, airing against original episodes on every network this week, lost most of last week’s gains and fell to […]

  An off-night for SUNDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> FASHION STAR‘s premiere wasn’t very attractive. NBC:  FASHION STAR debuted with a 1.6 which, as lousy as it was, allows the network to briefly claim a timeslot victory–next week, when Unforgettable (which has been rating in the low 2s) airs a fresh episode, that will almost certainly change.   Star couldn’t even hold its […]

  A sizable drop for the fall finale of THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> Network TV takes a snooze. FOX:  On a night when no show on any broadcast network rated higher than 1.4, the closest thing to an event was THE FINDER rising to 1.2 from the previous week’s 0.9.  This is almost certainly not enough to save the show, especially since every other network except CW […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Talent and cooking, cooking and talent–what network audiences want this summer. NBC:  AMERICA’S GOT TALENT was the dominant show of the evening with a 3.2.  The rest of the schedule was below a 2 (1.9 for more US OLYMPIC TRIALS, 1.6 for LOVE IN THE WILD), but it was enough for a tie to win […]