Solid wins for NBC’s CHICAGO block. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]
> Question for the class: are the travails of AMERICAN IDOL and THE X FACTOR good or bad for NBC’s THE VOICE? Discuss among yourselves for the next 4 days. FOX: It’s becoming a familiar song: Idol easily wins the night for FOX, dominates its hour… but at a substantially lower level than it has […]
Please note: the CBS numbers below are inflated by major-market pre-emptions for NFL Preseason games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]
AFTERNOON UPDATE: THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games. Of course, CPMs (the price paid by advertisers for commercial time) have gone up in the past 8 years, so a 6.5 yields more revenue now than it […]
BROADCAST FINALS ABC: After a news special at 0.31, reruns at 0.21/0.19/0.19. CBS: Reruns at 0.29/0.26/0.19/0.15. NBC: Following a news special at 0.21, THE BLACKLIST was at 0.25 compared to last week’s 0.24/0.20. After that, reruns at 0.20/0.18. FOX: Reruns at 0.13/0.15/0.18. CW: After a rerun at 0.06, 100 DAYS TO INDY was at […]
Only one show crossed the 1.0 threshold on a night of reruns and newsmagazines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]
None of the networks could scrape together a rating over 1.0. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]
DNC Night 4 ratings below. In the past three election cycles, the audience for the final night of the DNC went up between 4.4 million and 10.6 million viewers 2+ from the prior night across the six major news networks in the 10 pm ET hour. Last night was up a small 325K viewers from […]