A scary Halloween for quite a few shows. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

For NBC, the preseason was nice while it lasted. NBC:  The network launched its Thursday line-up last night against little or no competition from 2 of the other networks…. and fell off a cliff.  THE OFFICE, the last remnant of “must see TV,” tied its lowest-rated airing ever at 2.1, which was down a ghastly […]

Baseball scores a run. FOX:  The major-league BASEBALL ALL-STAR GAME was the highest rated show of the night, and will probably be up from last year’s 3.1 when final numbers are in, but it’s still not particularly impressive, especially since Monday’s Home-Run Derby on ESPN had a 2.7. ABC:  It’s not clear why anyone at ABC […]

  A pair of CW series returned quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

[UPDATE:  As expected, the post-football numbers for NBC left its shows with ratings virtually identical to last week’s.  Optimists might say that’s an accomplishment with this week’s much stronger competition–but it’s also true that the shows, none above a 1.6 except THE OFFICE’s 2.1, didn’t have much room to fall.  GLEE and SCANDAL also lost […]

  ULTIMATE TAG plunged without last week’s big lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Several shows returned from midseason breaks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  A solid return for ARROW. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]