Nothing last night came close to basketball. ABC:  Per Mitch Metcalf:  NBA FINALS GAME 3 came to life last night with a 5.8 unadjusted fast national rating with adults 18-49.  We are estimating that rating will go up to a 6.7 rating in the official (time-zone-adjusted) nationals to be released later today.  This still lags […]

  BROADCAST FINALS:  The NFL PLAYOFFS were of course dominant, with 7.70 for NBC’s afternoon game, and 8.00 for FOX in primetime.  Back on NBC, the first SNL of 2023 was at 0.98.  ABC simulcast UFC with ESPN, and the broadcast share was 0.16.  CW’s WORLD’S FUNNIEST ANIMALS was down 0.03 to 0.04.   Broadcast […]

  With May sweeps/Upfront week ratings like last night’s, you have to feel sorry for the network Ad Sales departments. FOX:  A night of premieres and finales caused no excitement.  SO YOU THINK YOU CAN DANCE premiered with a 1.9, down half a point from last year’s debut.  The season finales of NEW GIRL and […]

  An easy win for golf. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  UPDATE:  As expected, the WINTER OLYMPICS CLOSING CEREMONY and GROWING UP FISHER adjusted to 3.2 and 2.0.  THE AMAZING RACE fell to an even lower all-time low premiere at 1.5, and 60 MINUTES was also down 0.1 to 1.3. SUNDAY CABLE:  As had been previously reported, THE WALKING DEAD (AMC) was its usual giant […]

  CBS survived the loss of its temporary Monday anchor. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Not much of a farewell for AMERICA’S NEXT TOP MODEL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]