> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

  CBS:  Not a successful night.  THE AMAZING RACE kicked off its move to Fridays at 1.1, slightly over half of last fall’s Sunday premiere, and 0.4 below the start of the spring 2014 arc.  HAWAII 5-0, at 1.3, was 0.3 below last fall’s start, and BLUE BLOODS lost half a point from last fall’s […]

  NETWORK UPDATE:  In final numbers, SUPER BOWL XLVIII had a 39.3 rating in 18-49s, just slightly below last year’s 39.7 (the latter number excludes the game’s blackout period).  However, in total viewers this was the most-watched Super Bowl–in fact, the most watched network show–ever, with FOX reporting 111.5M sets of eyeballs.  (UPDATED UPDATE:  FOX […]

  MODERN FAMILY had a big exit, but not big enough to top THE MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

> This isn’t the way Flex Time was supposed to work. NBC:  As part of its multi-billion dollar deal with the NFL, NBC is supposed to have the right, during the last few weeks of the regular football season, to change the designated Sunday night game and choose one that’s more valuable, usually in terms […]

  AFTERNOON UPDATE:  As expected, CBS bore the brunt of the final ratings corrections once the NFL game was removed.  THE BIG BANG THEORY dropped 0.2 to 5.3 (still up 0.3 from last week), THE MILLERS fell 0.3 to 2.6 (still up 0.2), THE CRAZY ONES and 2 1/2 MEN both lost 0.2 to 1.9s […]

On a generally up night, Revolution exited until March above its recent low. NBC:  REVOLUTION was up 0.3 to 2.9 from its series low number over the past 2 weeks, but there are a couple of asterisks.  First, the rating may be inflated by local simulcast of the ESPN NFL game (we’ll know this afternoon), […]

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, providing NBC with some hope for certain audience segment but much consternation regarding the important 18-34 audience. Opening Ceremony. The […]