AMERICAN IDOL headed downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.07 to 0.57, and the lead-in hour was up 0.03 to 0.31.  Discovery’s GOLD RUSH was at 0.46/0.37 compared […]

SEASON TO DATE through eight full weeks (54 nights of official ratings and 2 nights of adjusted fast nationals through Sunday, November 18, 2012): NBC is averaging a 2.79 adult 18-49 rating in prime time (up 14% from the same period last year). CBS is in second place with a 2.34 (down 19%). FOX is in […]

        NETWORK FINALS:  NBC’s NHL PLAYOFFS game gained 0.2 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS games were at 1.71/1.56.  A&E’s LIVE PD gained 0.05 to 0.63.  ESPN’s continuing coverage of the NFL DRAFT was at 0.46, and NFL […]

> Fairy tales rule… but watch out for the zombies. ABC:  We won’t know for sure until later today, but odds are that the highest-rated show on TV last night was the season finale of The Walking Dead on AMC (our season finale review is here).  In the world of broadcast networks, ONCE UPON A […]

  NBC’s MARLON debuted well–but with an asterisk or two. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).   Ratings […]

  Wasting no time–and why should they?–NBC jumped on the strong ratings for last night’s first regular season episode of THE VOICE to renew the show for both Spring and Fall 2013.  The Spring renewal was a formality, since it had already been announced that Shakira and Usher would be joining the judges for that […]

  Even with a drop, THE BACHELOR easily won the demo. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]