August 20, 2012


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Written by: Mitch Metcalf

The Past Week: Total Box Office Volume

All films in wide release playing between August 13 and August 19 grossed a decent $196 million, up 7% from the four-year average for the comparable week and up 3% from the same week in 2011. Year to date (now over $6.8 billion for wide-release films) is now running 5% ahead of last year.

Domestic Box Office Volume: All Wide-Release Films through August 19, 2012 ($ millions)
2011 4-year Average 2012 vs 2011 vs 4yr Avg
Week #33 $191 $182 $196 +3% +7%
Year to Date $6,525 $6,488 $6,868 +5% +6%


Weekend Actuals versus Studio Estimate

The major films this weekend (the top seven with weekends greater than $10 million) came in with actual weekend grosses within 1% of the studio estimates in all but two cases.  The opening weekend number for The Expendables 2 ended up at $28,591,370 officially, down 0.6% from the studio estimate Sunday morning.    

The Bourne Legacy came in with $17,057,385, up 0.2% from the Universal estimate Sunday morning, while ParaNorman opened with $14,087,050 officially, up 0.6% from the Focus (Universal) estimate.  The Dark Knight Rises grossed an official $11,011,349 in its fifth weekend, down 1.2% from the Warner Brothers estimate.  Finally, The Odd Life of Timothy Green opened with $10,822,903, down 0.8% from the Disney estimate.

The only films to significantly miss their studio estimate were Sparkle at $11,643,342 (down 3.0%) and The Campaign $13,127,289 (down 1.9%).  


Updated Estimates of Final Grosses

The ShowbuzzDaily Domestic Grosses (the estimated North American gross when the film ends its run) are summarized below for films released the last six weeks. Pay attention to the final domestic grosses, which are much more important than individual weekend grosses and especially weekend rankings.

Updated ShowbuzzDaily Domestic Final Estimates Domestic Final Gross ($ millions) percentile
Dark Knight Rises 442 99
Ice Age: Continental Drift 160 89
Bourne Legacy 110 82
Expendables 2 86 73
The Campaign 85 73
ParaNorman 69 67
Hope Springs 61 62
Total Recall 56 59
Diary of a Wimpy Kid: Dog Days 51 56
Odd Life of Timothy Green 37 44
Step Up Revolution 36 43
The Watch 34 42
Sparkle 31 35


Weekend Predictions for the August 24-26 weekend should be posted Wednesday. This weekend features the openings of Hit & Run, Premium Rush and The Apparition.

Also, catch the latest update on the ShowbuzzDaily Summer Movie Fantasy Draft.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.